For designers, it’s easy to jump right into the design phase of a website before giving the user experience the consideration it deserves. Too often, we prematurely turn our focus to page design and information architecture, when we should focus on the user flows that need to be supported by our designs. It’s time to make the user flows a bigger priority in our design process.
Design flows that are tied to clear objectives allow us to create a positive user experience and a valuable one for the business we’re working for. In this article, we’ll show you how spending more time up front designing user flows leads to better results for both the user and business. Then we’ll look in depth at a common flow for e-commerce websites (the customer acquisition funnel), as well as provide tips on optimizing it to create a complete customer experience.
Start With The User
When starting a new Web design project, we’re often handed a design brief, branding standards, high-level project goals, as well as feature and functionality requirements. Unfortunately, these documents typically amount to little more than the technical specifications of the project, with almost no thought given to how exactly the website will fulfill the multiple user objectives that lead to successful interactions. http://uxdesign.smashingmagazine.com/2012/01/04/stop-designing-pages-start-designing-flows/
For senior-level executives, especially chief information officers, the changes reflect the more strategic role IT plays in the direction of businesses. For the business, it introduces more reliable and predictable supporting technology.
“For a long period of time, IT was in that Wild West mode,” Greg Shields, partner and principal technologist with Concentrated Technology, recently told Jason Helmick of Interface Technical Training. “We were making up the rules as we go.” But companies and their IT leaders recognize that the best and most cost-effective solutions are those that may have been built and tested elsewhere. “You don’t grow your own food. You don’t raise your own cows anymore for meat. You go to the grocery store because somebody’s figured out that I can create this experience that is the grocery store, and I can do it at a lower cost, both in time and in dollar cost.” http://tpt.to/a2dQ1Jj
The new Dropbox Automator service created by Wappwolf, will automatically allow you to carry out tasks when you upload files to Dropbox box. Such as : every time you put a Word-doc in your automated Dropbox folder, it gets converted to PDF, digitally signed and sent via e-mail! Or everytime you put a PDF in to your automated Dropbox folder, it gets sent as a real letter automatically. Or everytime someone puts a file in your shared Dropbox folder, you will receive a text message on your mobile automatically. http://tpt.to/a2fk6Lz
If you’re not A/B testing, then you’re definitely missing out on an incredible opportunity to improve your business’ bottom line. A/B testing is a powerful tool that marketers often forget to leverage as a way to optimize their content and generate more leads. Ideally, it should be something that every marketer uses to test and adjust the performance of their individual marketing channels such as landing pages, emails, and website pages to pump up lead gen. A/B testing may sound too technical to many marketers — something you’d want to push off to your web designer or developer –but by using modern tools like the ones HubSpot offers, even mortal marketers can easily create, implement, and analyze this type of experimentation on an ongoing basis.
One of the most important places to leverage A/B testing is on your landing pages. You spend countless hours and invest a lot of resources creating remarkable content to drive traffic to your site, so you should want to be sure you’re capturing as many of those visitors as possible. In order to capture those visitors, you need to convert them into leads by gathering additional information about them. The more leads you generate, the more you can nurture and eventually morph them into profitable paying customers. Below, we’ll dive into how you can get the most out of your landing page A/B testing. http://tpt.to/a2dxzWC
Minimalism is popular with many designers, primarily because the lack of clutter can help to create a positive user experience. While it is not a style that works in all situations (and what style does?), minimalism can be extremely effective when it is done effectively. It would seem that minimal websites would be easy to design due to the lack of excess, but achieving a high-quality minimal design can prove to be more difficult than expected. In this post we’ll provide some inspiration for you own work by showcasing 25 beautiful, minimal websites. http://tpt.to/a2dk7Ff
Have you ever had someone flirt with you and they did nothing but demean themselves the whole time? Did that make you attracted to them? Doubtful. Yet, this is how so many individuals seem to handle their business today.
With the advent of social media, the Web has been overflooded with individuals claiming that they are experts at everything. It has become so rampant that whenever I come to see someone label themselves as an expert, I immediately believe they are trying to pull a fast one on me. Unfortunately, many times these people get business because there are people out there who really do believe that they are experts.
How many great designers do you know out there who struggle to find clients, while the world’s worst Microsoft Frontpage jockey can’t keep client offers out of his inbox? I know some of you reading this are dying to get more clients or more users to the app you created. Obviously, to get more people you need to let more people know about you and that doesn’t happen unless you say something. Once you develop a big enough reputation, you can sit back and let others talk about you, but 98% of us aren’t at that point yet so we have only ourselves to depend on. http://tpt.to/a26sl4x