Integrating social media services in your website design is vital if you want to make it easy for readers to share your content. While some users are happy with the social media buttons that come built into their design template, the majority of WordPress users install a plugin to automatically embed sharing links on their pages. Many of you will find that a plugin does exactly what you need; others not so much. Some are poorly coded, and most include services that you just don’t need. And while some great social media plugins are out there, they don’t integrate with every WordPress design. http://tpt.to/a2gX373
As valuable as it may be to peel back the layers of a poorly put-together list of social business ROI examples, let’s now talk about how to do it right. Below is a quick 5-step guide in case you ever want to publish your own report or list of social business ROI examples: http://tpt.to/a2gj1bj
Any brand with its own Facebook page has likely run into some sort of negative commentary, and we can never get enough advice on how to address this in social media.
So we appreciate the following suggestions from analytics platform KissMetrics on how to create something positive out of the negative.
Kissmetrics recommends constantly monitoring brands’ Facebook pages to nip any negativity in the bud before it spreads: http://tpt.to/a2ggQq9
Brian Carter is author of The Like Economy: How Businesses Make Money With Facebook and co-author of Facebook Marketing: Leveraging Facebook’s Features For Your Marketing Campaigns. He is a keynote speaker, trainer and consultant.
Facebook, with its 800+ million users, presents a huge opportunity for business. But the first question people ask is, “Can it really generate money?”
If you’ve read any of the Facebook marketing case studies over the last year, you’ve seen examples of small business profits and boosts in ecommerce sales via Facebook sharing.
If your business is ready to move toward Facebook profits, your next question should be: “What distinguishes profitable and unprofitable Facebook marketing campaigns?”
First, consider your revenue model. What steps will get your users to buy? How do you attract their attention in the first place? What does the conversion funnel look like? And how does Facebook fit with the marketing channels that already work for you, like email, text messages and affiliate revenue?
There are a number of strategies companies use to do Facebook business effectively. Let’s look at five of them. http://tpt.to/a2gjG71
One of the hardest things to do when starting out as a designer is to get your name and work out into the world. It can be an intimidating feat, as more designers are popping up all over the globe, but here are a few things you can do to get people interested in your work http://tpt.to/a2fpf3V
You’ve heard the horror stories: a job applicant gets turned down because his potential employer discovered his objectionable tweets, or saw pictures of his keg party on Facebook. There is a lot of advice out there about keeping your online activity from hurting your career. But there’s a flip side. When handled correctly, social media can help you professionally. You can use it to enhance your personal brand, establish yourself as an expert in a field, or demonstrate fluency with all things digital. The key is to be proactive about managing your activity and image. http://tpt.to/a2dlC5X
How can a business of any size stand out and profit in an @anywhere world? It’s all about currency. Brand Social Currency, that is. Vivaldi Partners, an international brand consultancy, just put out its Social Currency 100, which ranks the social branding efforts of companies across the Americas, Europe, and Asia. From cars to confections, luxury goods to toys, the firm compiled a list of campaigns that made their mark on the web, social networks, mobile or location-based platforms, microsites, or even in print, over the past three years.
Vivaldi Partners has been tracking social currency for a while. Fast Company reported on its inaugural study in 2010 that measured the value of brand assets in the shifting marketplace.
Vivaldi Partners’ methodology was developed in conjunction with MIT Sloan statisticians and Lightspeed Research and is made up of six key dimensions: Utility; Affiliation; Identity; Conversation; Advocacy; and Information. Likewise, the Social Currency 100+ ranks based on that “social six” criteria. The research shows that social currency translates to greater loyalty–and a willingness to pay premium prices for their products.
Here are five takeaway lessons from the brands that made the list: http://tpt.to/a2dl9zg