Mashable – The Social Media Guide

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Google Analytics has since revamped its design, giving it not only a cleaner look but also updated data sets. You can now find everything from real-time stats to details about which mobile device your site visitors come from.

Though the data possibilities seem endless, Google Analytics product manager Phil Mui says the design reflects three core metrics: acquisition, engagement and outcome. Let’s take a closer look at what these numbers mean and how you can track them with one of the most widely used web analytics platforms.


Mashable – The Social Media Guide

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Whether you built a personal site from the ground up or oversee digital strategy for a huge corporation, many of us are managing a web presence these days.

There are millions of websites out there, and tracking how people are getting to your site and what’s performing well is a must for being competitive in the online market.

Google Analytics makes it easy for anyone managing a site to track and analyze this data. It’s a powerful, free tool that can answer a variety of questions for a wide range of users. Wondering which keywords resonate with visitors? Need insight on what design elements might be turning people away?

Here’s how you can start answering the website questions that have been keeping you awake at night.

SEO: Two Major Changes In 2011 by @etelligence

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SEO has a few basic principles that will never change, but search engines routinely refine their algorithms in ways that usually make any fringe efforts worthless.

Every few months there is a new set of best practices, and another group of web properties are adversely affected by changes.

This year, in particular, has been especially harsh on websites that focused a lot of their attention on SEO.

It’s also the year Google search began to lose some of its power as gatekeeper of unique hits, but gained some of it back with Google+.

5 Ways to Get Backlinks – A Beginners Guide

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I know you have heard about the importance of backlinks and how they can help you get more traffic, higher search engine placement and better Page Rank, but are you lost when it comes to actually securing these links?

Read on for 5 ways to get backlinks.

Check Out The Features Of The New & Improved Google Analytics

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At first, you’ll notice only very minor differences with the layout of the left navigation menu. For the most part, the overall traffic numbers and display looks the same as usual. To discover the differences, you need to start exploring the left menu by expanding each of the items. What you’ll notice is that not only are the choices simpler and more straightforward, there are also more choices available.

Google AdWords Keyword Tool Searches Showing Zero Results

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Google’s AdWords Keyword Tool has been experiencing some substantial and ongoing issues over the past week. Complaints have arisen from marketers using the service that the results are showing zero search volume when performing exact match requests.

Issues with the popular Google service were first reported on Thanksgiving. It seems that the zero results aren’t showing in all searches but are for a random selection of search results. Preliminary tests performed reported zero search volumes for both global and local searches, even when the country location was changed...

16 Google Services And Apps For Your WordPress Blog

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Google offers seemingly endless services and apps. Even though it began as (and primarily is) a search engine, today Google has a solution for every internet user’s needs. And when it comes to meeting needs, Google doesn’t forget the needs of web designers and developers. In this article, we will be taking at a look at some of the major Google services and how they can be useful for a WordPress user.