People around the world know fast food as one of the most reliable distributors of disappointment ever produced by the business world. We know that if we ever feel the need to complain about something, we can just grab a page out of a coupon booklet, adorned in pictures of juicy burgers, go to a fast food place, then have a party. Why, the places themselves usually plaster their walls with pictures of juicy burgers – often hanging right over your table – so you need only open your eyes to find something to compare your food with, while you eat it. http://www.treehugger.com/corporate-responsibility/fast-food-ads-vs-reality-photos.html
Ekaterina Walter is a social media strategist at Intel. She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy. She was recently elected to serve on the board of directors of WOMMA.
QR codes have been around since the early ’90s, but only with the widespread adoption of smartphones and barcode-scanning apps have customers been able to easily access QR codes in significant numbers.
According to comScore, 20.1 million mobile phone owners in the U.S. used their devices to scan a QR code in the three-month average period ending October 2011. In the big scheme of things, this isn’t a large number. However, the number of people using QR codes is expected to grow.
Will QR codes reach widespread public consciousness, or are they destined to be a quirky aside for mainstream promotional campaigns? http://tpt.to/a2gpJ6n
For designers, it’s easy to jump right into the design phase of a website before giving the user experience the consideration it deserves. Too often, we prematurely turn our focus to page design and information architecture, when we should focus on the user flows that need to be supported by our designs. It’s time to make the user flows a bigger priority in our design process.
Design flows that are tied to clear objectives allow us to create a positive user experience and a valuable one for the business we’re working for. In this article, we’ll show you how spending more time up front designing user flows leads to better results for both the user and business. Then we’ll look in depth at a common flow for e-commerce websites (the customer acquisition funnel), as well as provide tips on optimizing it to create a complete customer experience.
Start With The User
When starting a new Web design project, we’re often handed a design brief, branding standards, high-level project goals, as well as feature and functionality requirements. Unfortunately, these documents typically amount to little more than the technical specifications of the project, with almost no thought given to how exactly the website will fulfill the multiple user objectives that lead to successful interactions. http://uxdesign.smashingmagazine.com/2012/01/04/stop-designing-pages-start-designing-flows/
Are you using QR codes to drive traffic to your mobile website? If not, you should be. QR codes are the latest marketing craze here in the States, but they’re old news over in Japan. For those not familiar with QR codes they look similar to bar codes. They are those little square barcode-looking things that you’re seeing everywhere you turn. Marketers are putting QR codes in creative places in order to deliver a message or drive readers to their website. http://tpt.to/a2dh7v2
Scott Steinberg is a small business expert, professional keynote speaker, noted strategic consultant, and creator of The Business Expert’s Guidebook series and video show Business Expert: Small Business Tips, Trends and Advice. Entrepreneurs and startups can download and share free guides, tip sheets and inside advice from his website.
Happy holidays, entrepreneurs! ‘Tis the season for small business owners and startups alike to increase sales and boost year-end profits. Just one problem, though. How do you compete for shoppers’ attention against the Best Buys, Targets and Sears of the world, especially on a tight budget?
Thankfully, online technology and social media services offer affordable alternatives to expensive print, online and TV advertisements, while still letting you craft clever campaigns, connect with customers and cost-effectively provide unique deals, discounts and promotions.
Looking to increase market share or Q4 records? The following high-tech holiday marketing strategies can help you raise awareness and increase revenues without having to take out a second mortgage on your retail or online storefront. http://tpt.to/a2d1PF9