Six months after the launch of Final Cut Pro X (FCPX), Apple’s major overhaul to its professional video editing software Final Cut Pro, video pros find themselves increasingly looking at other software options. The new version of Final Cut Pro was controversial—there were significant changes to the Final Cut interface, a plethora of editing features were taken away, and worst of all, Final Cut Pro X was rendered unable to import projects from previous versions of the software. For video editors and producers with years of work using Final Cut Pro, the launch of Final Cut Pro X made it seem like Apple no longer cared for its market of creative professionals.
Is that still the case now, half a year later? TV production company Bunim/Murray recently brought the issue back into the public consciousness by announcing that it was switching from Final Cut Pro to Avid, noting that the company needed “a partner who would understand our long-term needs.”
As it turns out, the reaction to Bunim/Murray’s announcement from creative pros was, “took them long enough.” We spoke to a handful of professionals who work in the video production industry to see how they’re feeling now that the dust has settled, and the general consensus appears to be “not good.” http://tpt.to/a2gxmXn
For designers, it’s easy to jump right into the design phase of a website before giving the user experience the consideration it deserves. Too often, we prematurely turn our focus to page design and information architecture, when we should focus on the user flows that need to be supported by our designs. It’s time to make the user flows a bigger priority in our design process.
Design flows that are tied to clear objectives allow us to create a positive user experience and a valuable one for the business we’re working for. In this article, we’ll show you how spending more time up front designing user flows leads to better results for both the user and business. Then we’ll look in depth at a common flow for e-commerce websites (the customer acquisition funnel), as well as provide tips on optimizing it to create a complete customer experience.
Start With The User
When starting a new Web design project, we’re often handed a design brief, branding standards, high-level project goals, as well as feature and functionality requirements. Unfortunately, these documents typically amount to little more than the technical specifications of the project, with almost no thought given to how exactly the website will fulfill the multiple user objectives that lead to successful interactions. http://uxdesign.smashingmagazine.com/2012/01/04/stop-designing-pages-start-designing-flows/
The year of 2011 went very fast for us in the development world and I am sure some of you accomplished important things for your career during this year. But besides our personal achievements, the whole industry managed to reach something that was unthinkable around 10 years ago. To show you how the web progressed during the past year, I collected a series of infographics from the internet and hope, by the end of this article, you will realize what huge potential this year of 2012 has. Most of the images are not in full here, so you might want to click on them and read the whole infographic for an overall understanding of the presentations. http://tpt.to/a2fzr6B
McDonald’s has put Patrick Norguet in charge of designing the new architectural identity for its restaurants in France. A project which is exciting in terms of its scope as well as in its technical and sociological constraints since it concerned McDonald’s returning to its founding myth: familial fast food. If the brand was originally founded on the family, its image has little by little slid towards a more urban and adolescent tone. A return therefore to McDo’s DNA with this new interior design that Patrick Norguet, literally and figuratively, matches with getting back to roots.