How Non-Techies Can Succeed With Landing Page Testing

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If you’re not A/B testing, then you’re definitely missing out on an incredible opportunity to improve your business’ bottom line. A/B testing is a powerful tool that marketers often forget to leverage as a way to optimize their content and generate more leads. Ideally, it should be something that every marketer uses to test and adjust the performance of their individual marketing channels such as landing pages, emails, and website pages to pump up lead gen. A/B testing may sound too technical to many marketers — something you’d want to push off to your web designer or developer –but by using modern tools like the ones HubSpot offers, even mortal marketers can easily create, implement, and analyze this type of experimentation on an ongoing basis.

One of the most important places to leverage A/B testing is on your landing pages. You spend countless hours and invest a lot of resources creating remarkable content to drive traffic to your site, so you should want to be sure you’re capturing as many of those visitors as possible. In order to capture those visitors, you need to convert them into leads by gathering additional information about them. The more leads you generate, the more you can nurture and eventually morph them into profitable paying customers. Below, we’ll dive into how you can get the most out of your landing page A/B testing.


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